WISF claims to “see fashion in everything and everything in fashion”. This blog is arguably one of the most popular currently. With over 50,000 followers, there’s got to be something special about it, right?

WISF is unlike any other fashion blog. We’re all sick and tired of those ‘how to do cat-eye’ make up features and honestly no one cares what your ‘outfit of the day’ is- unless of course you’re one of the people making these blogs. Bianca Luini, who runs WISF has a much deeper outlook on fashion. Born and raised in Milan, she simply was not satisfied with what the fashion capital had to offer- so she began editing it and making it better. Standing for ‘Where I See Fashion’, WISF compares high fashion editorials, campaigns, catwalk and look-book images with images of how she views the garments- in nature. Rather than looking at fashion as a means of obtaining clothes envy, as most blogs seem to - Bianca uses the creativity and thoughtfulness of the industry to reflect other ways of viewing clothing.

The blog began out of the need to create something more than the blogs we’re tired of seeing. Rather than add to the endless list of blogs that give the e-world of fashion a bad reputation, Bianca always wanted to “find a different way to express myself” and she “always felt like a needed to do something more”. 

The aim of WISF, Bianca told Gynosome, is one of pure intention- “I really hope people will start looking at fashion and not seeing it as just clothes to buy but will see art and nature. Currently a lot of people not involved in the industry think ‘oh fashion is so shallow’ and it really makes me angry. I hope people will start to look at fashion images and campaigns and it will make them want to go out and do things and see something beautiful for yourself”.

“We so often forget to just look around us, and that’s a shame, because inspiration can be found in the most unexpected places. I believe that beauty is everywhere and I try to always look at what’s around me when I’m out and, especially, when I travel. I think traveling is the best way to seek inspiration, I remember a quote that says, “travel is the only thing you buy that makes you richer” and I agree with it 100%.” 

Almost every post on the site proves to be emotionally evoking and awe-inspiring as the comparisons Bianca creates show true vision and really present the similarities between fashion and the natural world. “It really is lovely to live with imagination and I want that from people and I want others to see fashion this way. I don’t know if people see this but fashion is always inspired by something and has roots that aren’t materialistic. My images are highlighting that fashion is born in nature and I think people are starting to see that”

Since the birth of WISF Bianca’s nature- fashion comparisons have begun to appear all over the industry. Esteemed supermodel Coco Rocha has mentioned her blog on Twitter, pronouncing it one of her “all time favourite fashion Tumblr accounts” and even Miu Miu got in on the act comparing their images of Natalie Westling with images of rivers and trees. For the Mother Nature issue we’ve got our turn with one the best contemporary thinkers and collaborated with WISF to bring forward our favourite SS15 catwalk or look-book images and compare them with almost identical all-natural images.